What is the anatomy of a brand and how do you examine the health of yours?

When considering the path forward, how do you identify the most appropriate course of action to develop a layered, meaningful brand that communicates its depth of identity and clarity of messaging. In this workshop James Raphael, Feeney Marketing displays how as the layers of your brand are peeled back, the very core of your brand is revealed and it is from this point that the strongest brands are built.

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