How to discover your true competitive advantage and UVP

People like to throw around terms like "competitive advantage" and "unique value propositions" a lot, but few companies have really collectively sat down to brainstorm and hone in on what that actually is.   

In this workshop, Binh Nguyen, Market East Digital takes you through an exercise for discovering your true unique competitive advantage, which would be used as the foundation for all your strategies and marketing. 

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